Chase Checking Incentive Less Enticing

A Chase checking incentive comes in the mail every few months.  Originally, it was $100.  Then, it went up to $200.  Now, it's back down to $100. 

I wonder what this indicates about how Chase is doing?  Is it doing well, and doesn't need to offer a big incentive?  Did the $200 incentive not perform as they wanted, so they're giving up?

 

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